Medius International Inc.

Medius International Inc.

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Blog| Leadership Insights

Psychology Drives Everything

Find out how Psychology can grow your business

Leadership Insights

Why a Growth Strategy Might Miss the Point

I am complicit in choreographing leadership summits and national sales meetings titled, Fit for Growth, Go for Growth and Excel. The classical marketing literature holds that growth is not a strategy but the outcome of one.

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Leadership Insights

A Revolution in Quebec's Health Network

Download the recent white paper on the Quebec Health Network by Alain Gilbert.

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Leadership Insights

Single Studies Are A Fool's Paradise and A Marketer's Dream (or Nightmare)

Individual research studies volley across the landscape of any debate like tennis balls at Wimbledon. Opposing positions inevitably find credible studies supporting their point of view...on the exact same topic! If you follow any debate on social media sites, you will remark how comments quickly degenerate into verbal melees and slugfests. It's not only unproductive...it's nuts!

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Leadership Insights

The Six (Politically Incorrect) Rules of Entrepreneurship

In the mid-1970’s, Macrae published an article in The Economist, proposing that people working in corporations should behave more like entrepreneurs, that is, with creativity, innovation, risk-taking, and personal accountability. In 1985 Pinchot and Pinchot coined the term intrapreneur to describe someone working with an entrepreneurial attitude in a corporate environment.

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Leadership Insights

Intrapreneurship: The Lost Grail of Innovation

Long before the term globalization entered our daily language, thought-leaders such as Peter Drucker predicted that this phenomenon would require corporations to take on a different attitude and skill set for success. In the mid-1970’s, Macrae (1976) writing in The Economist, proposed that the people working in corporations should behave as if they were entrepreneurs, that is, in a manner that fostered creativity, innovation, risk-taking, competitiveness, and personal accountability.

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Leadership Insights

Why is it so difficult to change Just One Thing?

Have you ever noticed how tough it is to change even one thing in your life? No sooner have you taken the first few steps than something always intervenes to sabotage the effort. Every January 1st, millions of people resolve to change some element of their lives: To exercise, to lose weight, to follow a budget or stop drinking, etc. In the vast majority of cases, these efforts are usually short lived and people return to their old patterns. Why is that?

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Leadership Insights

Stories Bring Data To Life With a Big Payoff

Data and information without a story is like a brick wall without mortar. The spaces between the metrics where people really make decisions are critical to understanding the truth. The payoff is huge: Resources spent on things that work, less wasted time, fresh ideas for innovation…and much more.

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Leadership Insights

5 Ways To Build Your Strategic Plan For Competitive Advantage

Over the last 20 years or so, we've run a lot of strategic planning sessions with clients in a variety of sectors including Pharma, med-tech, transportation, telecom, hospitality, services, and even not-for-profits. Regardless of industry, we have found that five things separate successful plans from those that keep coming back each year having accomplished little of what had been planned.

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Featured Articles

The Impenetrable Mystery of Closed-Circuit Thinking

The Impenetrable Mystery of Closed-Circuit Thinking

  • December 30, 2020
  • Leadership Insights

Closed-Circuit Thinking is a result of the interplay between perceived personal vulnerability and how individuals understand and accept truth. Here we explore the implications for managers and the rest of us.

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Motivated Reasoning: The Most Dangerous Defense

Motivated Reasoning: The Most Dangerous Defense

  • December 30, 2020
  • Leadership Insights

Motivated Reasoning is the tendency to develop elaborate rationalizations in support of a given point of view, and then seeking out sources that support that point of view while ignoring contrary evidence.

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How to Get Your Act Together

How to Get Your Act Together

  • December 11, 2018
  • Leadership Insights

  I was tempted to title this article, The Secret to Getting Your Act Together, but truth is, it’s no secret…if you live long enough and suffer long enough, you’ll eventually figure it out for yourself. Let me save you a little time and some pain. Time is the only currency you have with real

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The Biggest Elephant In Every Room

The Biggest Elephant In Every Room

  • May 15, 2018
  • Leadership Insights

The elephant affects every aspect of your life, every moment of your day. The biggest elephant in every room is this: Psychology Drives Everything. Here we explore Psychology in Business.

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Does Ghosting Undermine Professional Collaboration & Innovation?

Does Ghosting Undermine Professional Collaboration & Innovation?

  • February 2, 2018
  • Leadership Insights

A study conducted on ghosting and the relationship between known and unknown contacts in the healthcare industry. The effects of which could contribute to repressing innovation in healthcare and pharma.

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It seemed like a great idea at the time…

It seemed like a great idea at the time…

  • November 13, 2017
  • Leadership Insights

All businesses are nothing more than a collection of individuals. Great companies harness the talents and motivations of their people through a meaningful and engaging culture that directs them to a common purpose (Mission).

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Recent News

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  • What We Do
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