Your customers aren’t telling you everything. Why would they? People rarely tell the unvarnished truth. They only share what they’re comfortable sharing. The trouble is that what they leave out is usually the most important to your business. Know that – and you have competitive gold. We create the conditions necessary for customers to understand and share their true beliefs and what drives their behaviour.
Psychmentation combines two powerful methodologies – Grounded Theory and Motivational Interviewing – to understand what really drives customer behaviour. Our interview process enables us to focus on what’s truly on the customer’s mind, and creates an environment conducive to sharing. Psychmentation gets deep into what they do and why they do it – and the learnings are eye opening! Advanced analytics are then used to code and measure the results, and to develop meaningful theories about the underlying phenomena. So, not only do we capture the metrics, we access the spaces – previously hidden – between the metrics, where human behaviour happens.
Save time and money by focusing resources on what really works. Delight customers and strengthen loyalty. Free up time to get more done. Engage your people’s passion and drive. Identify new competitive advantage opportunities. Align products and services with customers’ real expectations. Forecast the viability of new products and programs. Validate the effectiveness of Sales & Marketing initiatives. Revitalize mature product lines.
You don’t know anything until you know everything that matters...
Aligning your company’s value proposition as closely as possible to your customers’ real expectations is the key to competitive advantage and better profitability.
Hours Of Development
Cups Of Coffee
Psychmentation RA™ (Remote Access)
After five years of validation studies, Psychmentation RA was launched in early 2018. Using the latest in video technologies, interviews are conducted remotely and at the convenience of participants, regardless of location or time-of-day. This flexibility allows a more rapid completion and delivery of results. Studies show that for all but the most challenging projects, Psychmentation RA delivers 95% of the depth and accuracy of Psychmentation. As an added bonus, Psychmentation RA studies can be conducted at a substantial savings on time, travel, and displacement costs.
Selling is both Art and Science. Medius provides unique leading-edge sales training based on the latest evidence-based Psychology. In this customized program, sales representatives learn to understand and align themselves with the cognitive dynamics that underlie how people make buying decisions. Topics include: Ego and Identity, Personality models, Stages-of-Change, Authenticity, Motivational Interviewing, Resistance, Narratives, End-to-end selling, and the power of high Ethical standards. Combined with Medius’ unique field training approach where experts work on the road to apply and develop the skills learned, sales training alumni are able to reach far beyond their current performance.
Psychmentation has been used by some of the world’s most successful organizations, including global leaders in healthcare and transportation, governments, not-for-profits, and service providers. Clients include Pfizer, GSK, Merck, Bombardier, Health Canada, Medtronic, and dozens of others ranging from start-ups to world leaders in their fields.
Psychology Drives Everything.
A different kind of market research
Have Any Questions?
Please feel free to contact us with any questions you might have regarding one of our services.