The classical marketing literature holds that growth is not a strategy but the outcome of one. Where does the customer feature in corporate growth strategies? Here we explore why growth is not an effective long-term strategy with 7 steps to focus on delighting the customer.
The willingness to trust others is built into our DNA. Working together has always been key to the survival of our species. Having faith in one another is in the best interest of both the individual and the collective—especially in times of risk and uncertainty.
Motivated Reasoning is the tendency to develop elaborate rationalizations in support of a given point of view, and then seek out sources to support that point of view while ignoring contrary evidence. Relying on single studies is a poor basis for arriving at conclusions and making important decisions. Look for systematic literature reviews and consensus panels.
![The Six [Politically Incorrect] Rules of Entrepreneurship](https://mediusinternational.com/wp-content/uploads//Entrepreneurship-1079x550.jpg)
In the Rules of Entrepreneurship six themes consistently ran through the narratives of the participants. Digging deeper into each theme provided a wealth of wisdom about the experience of succeeding through risk-taking and ownership of results.
Pinchot and Pinchot coined the term intrapreneur to describe someone working with an entrepreneurial attitude in a corporate environment. We organized a formal study of Intrapreneurship looking at organizations that had successfully managed to implement it. The findings were both surprising and encouraging.
The research methodology of Grounded Theory gets its power from approaching problems without hypotheses and building theories from the ground up. Taking the time to discover changes in context promises a big payoff in success, efficiency, and cost.